2017.Dec .21th, China, Nielsen announced its partnership with ADBUG, an ad verification company, to launch an ad viewability indicator that can segment audience demographics in China market. Nielsen Digital Ad Rating offers monitoring of ad viewability. Moreover, the availability of viewable impressions by age and gender allows clients to better analyze, optimize and evaluate campaign performance.
“To advertisers, it is critical whether their advertising is viewed by targeted group. That’s why we partner with ADBUG to blend ad viewability into Nielsen’s DAR. ” Del Levin, Nielsen VP of marketing effectivenss said, “It has always been our mission to provide our clients and entire advertising industry with complete and independent advertising measurement. Now the launch of Viewable Digital Ad Rating will continue improving our service.”