August 25, MMA China(Mobile Marketing Association China) launched a Universal Monitoring and Verification SDK(Software development Kit) Update and Testing milestone ceremony, which paves the way for a more transparent mobile media buying ecosystem.
Adbug CTO Ding Xiaogang said, “As an independent third-party ad verification company, Adbug is a pure-play Ad Verification company that does not do any other audience related services such as DMP, ad tracking, adserving, Media buying, etc. We are committed to offer advertisers, publishers as well as ad tech platforms an independent verification solution including Ad Viewability, Brand Safety, and Invalid Traffic Detection.”
- Avoid third-partyverification homogenization byusing the same native verification function
- Make the SDK deployment lighter and update frequency to a minimum level.
You can get the MMA China open source SDK from here: http://git.oschina.net/MMAChinaSDK/