Advertising fraud is a growing challenge that not just impacts companies financially but also tarnishes their brand reputations. The Chinese digital market, though making phenomenal progress currently, is witnessing an increase in ad fraud-relate...
2017.Dec .21th, China, Nielsen announced its partnership with ADBUG, an ad verification company, to launch an ad viewability indicator that can segment audience demographics in China market. Nielsen Digital Ad Rating offers monitoring of ad viewab...
Martin is a typical “serial entrepreneur”. He founded adbug，qbitscience and zgsolution. Martin used to work for CAS(Chinese Academy of Science) Life Science information center as a Software R&D engineer and also worked for UGS(Unigraphic Solution) as a Software engineer. He graduated from Coventry University in England with a bachelor’s degree in Computer Science and dropped out from the CEIBS MBA program to found adbug.
Out side adbug, Martin enjoys snowboarding, as well as the study of quantum physics and astronomical science. He started a non-profit organization named Wifizion in Africa dedicated to bring free wifi-access to local residents.
As adbug’s CTO, Mr. Ding is in charge of all technology related work involved in product development as well as technical support for all clients. Steven has over 15 years technology experience in the field of software development, leading the development of a variety of projects. Before joining adbug, he worked at Shanghai Power Equipment Research Institute, Baoji Software and Siemens (China) software in various roles, concentrating on the development of financial and PLM softwares. Most recently Steven is focusing on the research and development for the adbug advertisement search engine, especially mobile applications and advertisement brand safety fields.
Steven earned his BA from Jiangsu University. As a father, he loves playing football with his son and enjoying family time.
Nicolas oversees the planning, designing and continuous innovation of the two product lines –Adbug Search Engine and AdbugTech Ad Verification Solutions. Prior to joining Adbug, he was an Account Manager at Sizmek, overseeing over 30 key accounts and later was promoted as Optimization Specialist to provide advertisers with actionable insights to ultimately improve client satisfaction.
Nicolas graduated from Shanghai University of Electricity Power with a major in English and also a bachelor’s degree in Legal Studies from Fudan Law school. Nicolas enjoys music and playing with electric gadgets. He currently lives with his wife and a new-born son in Fengxian, Shanghai.