AdbugTech-荷格科技 | BrandSafety Anti-fraud Viewable Verification Solution in China

广告可见性验证标杆

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AdBug uncovers RedEye, the latest threat to China’s digital Advertising Market

HONG KONG, Apr 30, 2019 – (ACN Newswire) – AdBug, the leading Chinese ad verification company, has uncovered the latest, and perhaps the largest, ad fraud operation and threat to China’s digital advertising market ever: RedEye. C...

2019-04-30 2,154 views 评论关闭

(中文) ADBUG获新一轮投资，新推「广告查查」打击广告欺诈与不透明

Sorry, this entry is only available in 中文.

2019-01-11 4,070 views 评论关闭

Accenture: CURBING AD FRAUD in China

Advertising fraud is a growing challenge that not just impacts companies financially but also tarnishes their brand reputations. The Chinese digital market, though making phenomenal progress currently, is witnessing an increase in ad fraud-relate...

2018-04-09 5,497 views 评论关闭

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品牌安全

鉴别广告所在APP与页面

细致分析风险内容

保障品牌展示安全

再好的广告，出现在不雅的场景总会让消费者产生负面印象，长期以往甚至会影响品牌资产以及销售。

漂亮灵动的广告配合优质的媒体内容会让整个网页相得益彰，给消费者更愉悦的内容消费体验。

节约预算，将广告投放到优质的内容旁，保障你的程序化投放安全。

荷格科技提供2层技术保护

高可靠度服务器对接

投放前页面审核

节约投放预算

竞价前滤网

URL转发

风险验证并提供决策

竞价请求

按决策竞价

通用便捷脚本代码

广告可见性验证

杜绝流量欺诈

投放时防火墙

广告请求

用户实际浏览URL

行业最高99%的穿透率(See-through rate)

广告可视性

严格监控可视场景

兼容中国主流手机与浏览器

跨平台支持PC、移动端

广告主通过“用户眼球”来提高消费者对品牌的感知，增加影响力。而不可见的广告并不会对品牌产生任何效果，可见的曝光才应该是广告投放的基本要求

广告可见的2个要素

图片广告：
展示超过50%像素观看时间持续1秒

视频广告：
展示超过50%像素观看时间持续2秒

6种非可视性的场景

对中国市场各平台浏览器做到全方位精准衡量
准确率达到95%以上。

IVT无效流量

数字指纹识别

行为分析建模

洞悉95%流量欺诈

无效流量IVT已经成为了全球广告主最担心的问题之一，表面繁荣的广告行业下有地下产业正在吞噬广告主的营销费用，会对广告主产生致命的影响。

不公平

劣质媒体

优质媒体

无效流量浏览量

真实浏览量

劣质的媒体通过间接获取流量的方式提升了“效果”，而优质的媒体却因此遭受了不公平的衡量，长期以往“劣币驱逐良币”会对传媒行业带来负面影响。

设备指纹
利用设备通讯7层协议中的可用信息以及用户浏览器中超过300多个可用属性生成的设备指纹（Digital Fingerprints），使为了作弊而伪造的设备无论时空转变，在AdbugTech技术面前都会原形毕露。

行为分析（机器学习）
AdbugTech的数据科学家持续投入广告反作弊研究，利用独立设备指纹以及用户行为分析挖掘出统计特征并据此数学建模，在不断扩充的训练样本中不断调优改进、监督学习，将非人类流量区分，还原真实的用户互动及广告效果。

关于我们

- 中国市场第一家第三方广告验证公司

- 为客户提供品牌安全，广告可见性验证以及广告反欺诈服务

- 帮助品牌节约预算的同时，保障品牌广告合理有效触达真实用户。

- 中国互联网广告搜索引擎

- 通过搜索可获取广告投放策略全景图
(包括广告创意设计、素材形式、投放媒体和终端、第三方投放与监测)

- 独家“场景还原”功能可回放广告投放时的情况。

领导团队

Martin Zhang

Founder/CEO

Steven Ding

CTO

Nicolas Yuan

Director of Product Development

Martin is a typical “serial entrepreneur”. He founded adbug，qbitscience and zgsolution. Martin used to work for CAS(Chinese Academy of Science) Life Science information center as a Software R&D engineer and also worked for UGS(Unigraphic Solution) as a Software engineer. He graduated from Coventry University in England with a bachelor’s degree in Computer Science and dropped out from the CEIBS MBA program to found adbug.

Out side adbug, Martin enjoys snowboarding, as well as the study of quantum physics and astronomical science. He started a non-profit organization named Wifizion in Africa dedicated to bring free wifi-access to local residents.

As adbug’s CTO, Mr. Ding is in charge of all technology related work involved in product development as well as technical support for all clients. Steven has over 15 years technology experience in the field of software development, leading the development of a variety of projects. Before joining adbug, he worked at Shanghai Power Equipment Research Institute, Baoji Software and Siemens (China) software in various roles, concentrating on the development of financial and PLM softwares. Most recently Steven is focusing on the research and development for the adbug advertisement search engine, especially mobile applications and advertisement brand safety fields.

Steven earned his BA from Jiangsu University. As a father, he loves playing football with his son and enjoying family time.

Nicolas oversees the planning, designing and continuous innovation of the two product lines –Adbug Search Engine and AdbugTech Ad Verification Solutions. Prior to joining Adbug, he was an Account Manager at Sizmek, overseeing over 30 key accounts and later was promoted as Optimization Specialist to provide advertisers with actionable insights to ultimately improve client satisfaction.

Nicolas graduated from Shanghai University of Electricity Power with a major in English and also a bachelor’s degree in Legal Studies from Fudan Law school. Nicolas enjoys music and playing with electric gadgets. He currently lives with his wife and a new-born son in Fengxian, Shanghai.

联系我们

邮箱: b2b@adbug.cn 电话：021-62595873 地址：上海新华路345弄，5号楼

透明无作弊，可见，且在安全环境下展示广告

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